Instagram Reels, TikTok, and YouTube Shorts have barely thrust the short-form video into pop culture, thereby creating new channels of audience engagement for brands. The thirst for swift, gripping, and interactive content has strained top advertising photographers and creative studios while firmly favoring traditional advertising photography as a brand strategy.
Let us look into the matter. What is the fast evolution of advertising photography in a fast-paced, video-first ecosystem?
From static to motion
For years, advertising photography and marketing have built their identities around strong brand images. With the rise of short-form video content, there is now a widespread need for attention-grabbing marketing within seconds to engage viewers.
The role of the photographers has expanded. The luxurious advertising photographers in India create content that can be changed and submerged into motion clips, stop-motion sequences, and even behind the lens.
How advertising photography adapts
1. Photography with Motion in View
There is an increasing need for marketing visuals to be used as both photographs and videos. For instance, a luxury brand campaign may have the standard product photographs in addition to short BTS videos for Instagram engagement.
2. The Necessity of Storytelling
In short-form platforms, there is an increasing popularity of short narratives. Advertising photographers in Delhi NCR respond to this by organising shoots that capture both photographs and videos, telling a short brand story.
3. Vertical Formats for Mobile-First Users
With the dominance of short-form platforms being mobile-focused, users now create content using vertical aspect ratios (9:16) to serve both photographs and videos optimized for reels and stories.
4. Cinemagraphs and Hybrid Content
With the advancement of technologies, one of the growing and well-used trends is the emergence of photography and videography to create cinemagraphs. It basically highlights still images with subtle movements.
5. Social Media-Focused Campaigns
Content aimed at social media is now the focus of many brands. Besides traditional, expensive photo shoots for actual billboards, they are exploring photo-and-video packages for TikTok and Instagram promotions and influencer marketing.
About Ravikant Photography
We at RAVIKANT PHOTOGRAPHY pride ourselves on creating compelling lifestyle images that stir audiences. From innovative product shots, food, lifestyle campaigns, and up-market product advertising, we know modern commercial photography in all its subtleties and strive to provide visuals that not only look gorgeous but also narrate your brand’s story on a deeper level.
Get in touch with us to extend your brand narrative in visual language.
Visit our portfolio: www.ravikantphotography.com
Follow us on Instagram: Ravikant ~ Product & Food Photographer (@ravikantphotography) • Instagram photos and videos
Contact –: 9873049773
FAQs
Q1. Does content for TikTok and Instagram Reels require a different set of photographers?
No. Currently, advertising photographers are trained to shoot both stills and short videos for reels and shorts in a single shoot. This is preferred by brands due to cost-effectiveness.
Q2. Which type of photography is preferred on short-form platforms?
On short-form platforms, the preferred type of photography is bold, dynamic, and story-driven. The photography is best when it can be repurposed into video formats.
Q3. Is vertical photography critical for short-form platforms?
Yes, many social media platforms require vertical videos.
Q4. Is this type of trend beneficial for smaller brands?
Smaller brands can expand their reach across multiple platforms by planning cost-effective shoots that serve both as product photos and short-form videos.
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