Product Photography Mistakes That Cost Brands Their Success

Today, product photography is the dictionary definition of a necessity. It directly impacts the visibility of the brand and the business’s online revenue. The fate of a product depends fully on a photograph, as it might sell the product or bury it under loads of competition. Brands, however, amass errors in product photography in India without realizing it, and these errors cost them trust, engagement, and conversions. In this blog, we will discuss the issues in product photography, the negative effects of such issues, and the methods to resolve these issues.

1. Inadequate Lighting

An inappropriate light source fails to capture the product’s finer details and creates lackluster photographs. Excessive light, light that falls shorter than a particular length, or light slower than a specific rate can make an expensive product appear worthless.

Solution: Adopt gentle, uniform light arrangements that bring out the product’s textures, finer features, and hues as they are.

2. Overlooking Backdrops

An unfitting or messy backdrop diverts the viewer’s attention from the product. This tends to be ignored by many brands, which leads to images that are out of focus. Thus, all you need is a luxurious product photographer in Delhi NCR so that you get the image that attracts attention.

Solution: Use appropriate, simple backdrops or minimalistic designs that enhance the brand’s style.

3. Inconsistent Styling

When product galleries don’t ‘talk the same language’, it makes the shopping journey feel all over the place. For instance, having one product photographed in daylight and another under artificial lighting comes off as sloppy.

Solution: Ensure that every angle, lighting, and editing approach is uniform throughout the catalog.

4. Ignoring Necessary Product Angles

For products to be purchased, a user requires a complete view of their anatomy. Providing a single view creates an information gap, which diminishes the probability of the user purchasing the product.

Solution: Providing a ‘front, back, side’ and ‘close-up’ of the product removes the information gap and improves the likelihood of the purchase. Connect with the best Indian photographers today and get your products highlighted.

5. Overdoing Edits and Filters

Heavy edits or the use of filters on images may give a false image of the product. In the long run, this gives rise to dissatisfaction and an increased rate of returns.

Solution: The product should be refined to enhance visibility with the minimum necessary edits to maintain genuineness.

About RAVIKANT PHOTOGRAPHY

With over 8 years of experience, the team not only shoots but they also understand one’s vision and capture moment that tells the story. They try to make the brand visually unforgettable, from creative photography to top-notch food photography.

Website: www.ravikantphotography.com

Book your shoot: 9873049773

Follow our latest work on Instagram: Ravikant ~ Product & Food Photographer (@ravikantphotography) • Instagram photos and videos

FAQs

Q1. What role does professional product photography play in e-commerce?

With good images comes trust, attention to the product features, and big sales.

Q2. Does bad product photography affect the credibility of a brand?

Certainly so; photo that are poorly made or deceptive damage the perception of the brand and makes it look shady and not professional.

Q3. Would you consider having studio product shots or lifestyle photography?

Both have their importance; studio images capture the product clearly, and lifestyle images engage the customers emotionally. Follow us on instagram